Odd One Out Tea (OOOTea) is an award-winning Taiwanese bubble tea brand that opened its Los Angeles shop on Sawtelle Boulevard. The founders’ mission was clear: to “elevate the genre” of bubble tea by using ceremonial-grade, small-batch teas and botanical ingredients. The menu focuses on purity of flavor – no artificial creamers or syrups, just carefully brewed teas. In content development, I stressed this premium positioning. As their own site boasts, “expert flavoursmiths grind hard to bring you the best boba milk tea” with no artificial ingredients. Therefore, our branding leaned into craftsmanship and fun experimentation – reflecting the brand’s tagline “Never settle for the ordinary.
⟢ Social Media Management
⟢ Influencer Outreach
⟢ Event Planning
⟢ Brand Messaging
My video content for Oootea had a fresh, inventive vibe. We created short clips in bright settings showing the step-by-step making of signature drinks – for instance, filming tapioca pearls being dropped into ice and cream foam swirling on top of a golden-brown Golden Buddha Silk Boba milk tea. The style was dynamic and playful, often sped-up sequences of baristas shaking the teas in chrome tins, paired with upbeat music. We also produced founder-led explanations: the owner describing how they source organic Assam tea for rich aroma, for example. The tone mixed precision (highlighting the quality ingredients) with fun (the excitement of unique flavors), matching the brand’s bold spirit.
On Instagram Stories, we focused on showcasing the OOOTea experience. Stories featured daily signage of “Tea of the Day” brewed from rare tea leaves, as well as quick interviews with customers savoring their first sip of award-winning milktea. Since the brand gained attention for unique blends, we teased new releases via countdown stickers (like the launch of a seasonal matcha drink). We also took advantage of Stories’ swipe-up feature to link directly to our website for online orders during the pandemic. In a strategic move, we partnered with LA food influencers for story takeovers on the opening weekend, introducing Oootea to their followers in real time. These story campaigns created urgency and helped capture the excitement around the store’s launch.
Not included in client package.
We actively engaged with influencer partners to spread the word in Los Angeles’s foodie community. Prior to opening, we invited popular local boba reviewers and Instagram foodies for private tasting events. Each influencer partnership included them creating unboxing-style videos and Instagram posts, highlighting Oootea’s awards and distinctive flavors. We also collaborated with complementary brands (e.g. a Taiwanese snack shop) for cross-promotions on social. These collaborations helped us gain credibility quickly – influencers were eager to try the award-winning menu, and their enthusiastic shares generated organic buzz. No major celebrity endorsements were used; we focused on highly relevant niche influencers to ensure authentic engagement.
Odd One Out Tea has already received notable media recognition. The Los Angeles Times featured Oootea in its Sawtelle neighborhood guide, praising its high-grade teas and awards – for example, noting the chain won Gold for “Best Milk Tea” at Taiwan’s Milk Tea Festival in 2022 and again for its Silk Boba in 2023. It was also covered by local outlets like LA Downtown News and food blogs that celebrated the store’s design and flavor innovation. We amplified these accolades on social media (e.g. sharing a Times quote on the feed) to leverage earned media. Additionally, architecture/design press covered the brand’s unique Santa Monica satellite store, highlighting its colorful exterior and Taiwanese roots, which broadened our exposure beyond the food scene.
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